How Business Cards Can Help In Advertising/Marketing

The modern business environment is increasingly challenging. Companies are now forced to become more innovative to stay afloat in a highly competitive landscape. With a globalized marketplace, competition is stiffer and this comes against a backdrop of increased cost of operations. As an entrepreneur, you have to think outside the box when building your advertising strategy.

Which techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards still remain a versatile advertising strategy even in the contemporary world of commerce. This is a tool that helps connect easily with new prospects. If you have been wondering whether this tool still retains any importance in your advertising strategy, keep reading.

Advantages of Using a Business Card

Some of the reasons to invest in this old school advertising technique include:

  1. It is a personal method of swapping contacts and hence it is more effective than digital techniques. Through eye contact and actual engagement, you have a better chance of creating a new relationship.
  2. This is an effective direct marketing tool: Compared to other methods such as email and paid ads, a well-designed business card is part of direct marketing strategy. An in-person meeting and exchange of information leads to success.
  3. Continued marketing: Even after parting with a prospective lead, your information will be easy to share and will continue promoting your brand. It can be exchanged or stored for future reference.
  4. First impressions: If you want to make a good impression with your leads, then talk to an established printing products company in your city.

Getting the Most Out of a Business Card

There is only so much you can achieve by sharing your company’s information on a printed format. Therefore, to get the most out of this promotional tool, consider the following:

  • Add a logo and tagline for more effectiveness and easier identification.
  • Name and job title for credibility.
  • Make sure there is direct contact information for easier communication.
  • Add your website and send them to a relevant page.
  • Add social media profiles for faster connection.
  • Avoid cluttering a lot of information and instead use white space so that important information is read easily.
  • Leverage creativity such that your presentation stands out and catches the eye instantly.

Of course you must have received many business cards, many of which ended up in the waste basket. To avoid the same fate for your printed promotional materials, make sure you give it a purpose. You can also use a QR code to track its effectiveness. By supporting a worthy cause in your community and showing it on a printed product, you will easily captivate the attention of prospective leads.

When handing it out, ensure that the occasion is memorable. The recipient will remember it later and pull it out to read further. Go on and contact a reputable printer in your city to start leveraging this important advertising technique.

Corporate Event Management

Corporate event management involves managing various corporate events that can be a special media event, an internal event or event open to the public such as a fundraising gala. They are usually managed by a professional planner which specialty is corporate events. An experienced event planner has the expertise to research and plan a successful event from start to finish.

Some of the common examples of corporate events are launching a product, road show, galas and media event with corporate sponsorship. The events are managed according to their relative nature, keeping in mind the aim of the event, the audience to be reached and the content of the message to be transferred.

Launching a new consumer product is a good example of what a planner does to manage this type of corporate event. Launching a product involves consumer conviction as an ultimate goal. The customer has to be persuaded to buy the product by using innovative ideas. A corporate event manager might set up a convention to launch the product. This would involve planning all pre-convention meetings, working with graphic artists, writers and printers for all printed materials, choosing a location for the convention, selecting food and entertainment, etc.

The basic requirement for managing a corporate event is a step-by-step disciplined to see through various tasks from start to finish. There are many corporate event management companies offering professional services. They will work with the company contact one-on-one to make sure all of the needs and wishes of the company are met when putting together an event.

Think Credit Scores Do Not Apply To Young Adults? Think Again

By the time you turn 28, you will probably have a career and possibly a family. When you want to make big purchases like buying the car of your dreams or buying a house to raise a family, your credit score becomes more important than ever. Your credit score is also referred to as a FICO score and is typically a number between 300 and 850. Bank lenders who will loan you money for a house or a car will look at this score very carefully before lending you the money and deciding your interest rate. According to the article Starting Out by Kelly K. Spors in The Wall Street Journal, FICO scores above 760 qualify you for the best loan terms, while scores below 600 can mean unappealing terms and higher interest rates – or bar you from getting a loan all together. The breakdown of the FICO score includes a 35% weighting for payment history; 30% for the amount owed, especially as compared to your credit limits; and 15% for the length of your credit history. Also, having too many credit inquiries and loan applications by you or too many accounts opened in a short time can hurt your score.

So I made a mistake, how do I improve my credit score?

1. The first thing to do is to start paying your bills on time. If you have Internet access, it may be a good idea to set up an automatic bill pay (either through your bank's website or the actual credit card or loan company's website). This way, the bill will be deducted out of your checking account at the same time every month and will reduce your chances of your payment being lost in the mail. Paying your bills on time every month for about a year will dramatically improve your score.

2. The second thing to do is to check your credit report from all three major credit bureaus once a year. If you check it more than once a year, this may hurt your score. You can access your report for free at http://www.annualcreditreport.com . Be careful, many sites say they provide free credit reports but there is often a catch. Identify inaccurate information in your credit report and write a letter to the addresses listed below explaining your situation.

Equifax PO Box 740241 Atlanta, GA 30374

Experian PO Box 2104 Allen, TX 75013

TransUnion PO Box 2000 Chester, PA 19022

3. The third thing to do is to be smart with your credit. This means avoiding mall shopping sprees or playing online poker. Use your credit cards wisely. It is also smart to keep your credit card balances at 30% or less of your limit. This keeps your score up and leaves room on your credit card for emergencies like auto repairs and house repairs.

Copyright 2006 Debt Management Credit Counseling Corp.

Work At Home Online And Earn Money

If you really know what you can do, work at home online jobs may be the right choice for anyone who wants to spend more time at home. These jobs not only provide you the comfort of your home, but also help you beat the recession. The gaining popularity of work from home jobs has always attracted many as you are free to make as much money as you want. There are many scams coming up on the Internet every day offering that you can make 1000$ to 5000$ per month, yes, they are all ‘scams’. I too was desperately looking for work at home online jobs, but they all seemed absolute scams. With all those scams it was hard finding one job, but now everything turned out good, now I am earning a reasonable amount of money. With the charm of the Internet there are thousands of legitimate work at home jobs for you to choose. But it is up to you to find the right one for you. There are numerous online jobs like online data entry jobs, freelance writing jobs, affiliate marketing, resume writing jobs, typing jobs, earn while you blog, web designing, virtual assistant job, review writing, programming and the list goes on.

Well, to begin your work all you need is a computer and high speed Internet connection and of course you need to have basic computer knowledge and passion for work. No matter, who you are how old you are or where you are from work at home jobs are for you literally you need to be passionate and sincere in your work. If you wish to work from home it is not that difficult to get a job for you provide you put your best efforts in finding the right choice that suits your passion and qualification.

Online Tutor Jobs

An online tutor job demands good educational qualification along with computer and Internet access. If you have good knowledge and qualification in any subjects like math, physics, chemistry or any other language you can register in any companies that offer online tutor jobs and earn a reasonable amount.

Medical Transcriptionist

Medical transcription is another work at home online jobs that provides outstanding job opportunities though it needs some special training. These jobs demand the skill of transcribing medical records for your clients. Along with good listening skills, basic computer knowledge and good typing speed are necessary.

Data Entry Jobs

Data entry jobs and freelance writing jobs are one of the common online jobs. Data entry jobs also demands very good typing speed but its more stress free compared to others. If you have adequate English vocabulary you van also try your hands on freelance writing jobs. You can either write article for on greater variety of topics as per your client demand or stick to an area of expertise.

If you happen to have knowledge about web designing, then try you your luck in the same field. It might not be that easy to win a bid as there will be many other designers like you who have placed their bids. So first of all you need to need to build a more convincing and appealing profile to compete with others.

Work at home jobs are not a myth, it is a reality that helps people earn an income provides you work hard for it like any other job.

“Money won’t create success, the freedom to make it will” – Nelson Mandela.

Yes it’s true.